Scion Release Invitational

Production Director

The Collection:





Fashion Show:





Party at the Arizona Biltmore:



Sunset Cocktail Reception:



Silent Auction & Awards Banquet at the Arizona Biltmore:







Charity Tournament, TPC Scottsdale:









Tournament Award Winners:
Best Shot: Raekwon (Wu-Tang Clan)
Closest to Pin: Jamal Munnerlyn (TV One/Access Hollywood)
Most Valuable Player Award: Blue Davis (Release Co-designer)
Best Putt: Emilio Rivera (Soul Assassins)
Best Dressed Team: Vice Magazine Team
Most Unexpected Award: UGOD (Wu-Tang Clan)
Worst Golf Etiquette: Boost Mobile Team
Winners: Frank151 Team (Jamal Munnerlyn, Raekwon, Mike Jones, Prodigy of Mobb Deep)

SCION at SxSW

• Commissioned Artist to create limited-edition concert invitation posters

• Designed special mailer tubes

• Secured artists & arranged for their travels

• Compiled and sent out guest list, Managed RSVPs

• Assisted with concert production

Scion | Route

Every year, Scion selects 4 films and tours them around the nation. Route is screening series with private sponsored afterparties, promoted to TasteMakers to further enhance Scion's brand experience and cultivate brand loyalty. Route also promotes Scion's new launches each year.

I served as the Senior Project Manager/Brand Strategist for Scion's 2006 series:
• Nominated films
• Crafted the budget
• Secured venues
• Wrote sponsorship deck and secured sponsors
• Developed creative and all promotional/branded collateral
• Hired in-market managers to execute each activation
• Worked with client before/during/after each activation