Monday, December 7, 2009

Shop in 3D

For the month of December, InStyle has gone 3-D.
Gifting in 3D features the first augmented reality ads offering a click-to-buy experience.  Each brand comes to life on screen through a customized, branded gift box that springs open to reveal a 30-second video, as the screen displays up to 10 items for gift-giving, including special offers and a chance to win a $1000 Shopping Spree in NYC.

The experience can also be shared virally. Expect to find deals, messages, and product suggestions from spectacular brands including: YSL, Neiman Marcus, Chanel, DVF, HP, and more.