Thursday, November 20, 2008

Scion | Route

Every year, Scion selects 4 films and tours them around the nation. Route is screening series with private sponsored afterparties, promoted to TasteMakers to further enhance Scion's brand experience and cultivate brand loyalty. Route also promotes Scion's new launches each year.

I served as the Senior Project Manager/Brand Strategist for Scion's 2006 series:
• Nominated films
• Crafted the budget
• Secured venues
• Wrote sponsorship deck and secured sponsors
• Developed creative and all promotional/branded collateral
• Hired in-market managers to execute each activation
• Worked with client before/during/after each activation